Caroline Rochford
Caroline has recently retired from running her own HR Consultancy business offering HR advice and support across a range of sectors covering all topics from Recruitment to Redundancy and everything in between. She is now looking forward to spending more time with her family and friends, and acting as the main “weed controller” in her garden!
Caroline is passionate about her volunteer work with The Squeeze and is always looking for opportunities to share the work of The Squeeze, searching for potential donors and Trustees/volunteers for the charity.
Why I wanted to be a Trustee
I know that people can make a huge difference to each other and show love towards each other every single day in any number of ways. I also know that we are a very generous nation and that many of us are trying to understand how we can help others who are particularly struggling with extreme financial hardship. The Squeeze aims to help connect the two – those who can give, and those who really need to receive.
As a Trustee, it is our mission to ensure that 100% of our donations will go to those who need it. It doesn’t matter how small your donation, it will be a huge hug to the person who is feeling the squeeze right now. Thank you.
Emma-Jane Kerr
Emma-Jane (EJ) is the Operations Manager of Wells Gibson, a small boutique financial planning firm based in Dundee. Their vision is to see lives changed, one client, one family at a time and their mission is to bring clarity, contentment and certainty to your financial life.
EJ has extensive experience in the public, private and third sector, holding industry qualifications in project management, leadership, and management.
She was the co-founder of a pilot project, the military CoWorking Network, based in Leuchars, enabling military spouses & partners to create independent, professional lives alongside military life. This network now holds a number of hubs worldwide.
She has a huge passion for improving corporate, social, and environmental responsibility, taking business decisions, not only to maximise profits, but to serve and protect the interests of the community as a whole.
Why I wanted to be a Trustee
I believe that rich social bonds and meaningful relationships brings true happiness! A strong community is a powerful way for people to build and maintain relationships and help people to access support. An exchange of knowledge and skills leads to personal, professional development and friendships. I truly believe that by collaborating and partnering with each other, The Squeeze can create a better community to help vulnerable and disadvantaged people experiencing financial hardship during these tough times, and make a greater impact in the world.
Andrew Stewart
Andrew Stewart is the founder and principal of A S Wealth Management, based in Perth, who offer advice on pension and retirement planning, tailored to their client’s needs. A S Wealth Management’s core values are education, integrity and collaboration.
Prior to being a financial advisor Andrew was a Headmaster of a Private Junior School and led teams for a charity in Edinburgh. Past experiences have meant Andrew has built up a demonstrable knowledge around business, leadership and community building.
Why I wanted to be a Trustee
I feel that there is a clear responsibility for us all to help support others when we are able to. The Squeeze is doing tremendous work in enabling support to help individuals and families keep going when times are at their toughest. Having worked closely with disadvantaged young people and families in the past I have seen the impact this support can have. It is important that we all continue to give back and this is my way of enabling change.
Katie Wylie
Katie is Fundraising Manager at Ochil Tower School in Auchterarder and has worked in the third sector for nearly 20 years.
Specialising in Trusts and Grants fundraising, Katie has worked for local charities in Perth and Kinross as well as national organisations and has a good understanding of the current challenges in fundraising and the financial climate.
Why I wanted to be a Trustee
Having worked in the third sector for a number of years, I’ve seen what the cost of living crises has done to people who were perhaps struggling with other issues. Not being able to buy basic items to survive when you are already in crises can have a devastating knock on effect so being able to support someone quickly can make all the difference. I believe that community, no matter how small, can pull together to help those who are in need and through compassion and understanding we can make a difference to some people’s lives.
Lulu Fedi
Lulu is our Community Relationships and Impact Lead, and our only member of staff.
We were fortunate enough to receive funding for her role!
Lulu comes from a background in hospitality, where she developed a strong passion for developing relationships and creating meaningful experiences.
Now, as Community Relationship & Impact Lead at The Squeeze, she brings those skills into the charity sector and is excited to continue building connections with the charities supported by The Squeeze in Perth and Kinross and Fife. Her focus is on strengthening partnerships, engaging supporters, and ensuring that The Squeeze continues to make a tangible difference within our community.
Alongside her role at The Squeeze, Lulu is currently studying towards an HND in Business, gaining valuable insights into strategic growth and community engagement.
Why The Squeeze?
When asked ‘‘why us?’’ Lulu said: ‘‘I believe that receiving an unexpected helping hand in difficult moments can restore a bit of faith in humanity, potentially changing mindsets and leading to new opportunities. I am excited to have the opportunity of working with The Squeeze and contributing to its cause because I know how important a good community network is, and I am passionate about making a difference through kindness and care.’’
